When you are writing content and designing a digital marketing plan for your company always make sure your keywords are set beforehand.
Should you always go for the easy simple keywords?
Quite simply, no!
We can use Google trends to compare keywords and their general searches over time. Below you can see that over the last 12 months which top keywords a Tanzanian safari company might be chasing compared with their worldwide searches.
For more information about marketing for Tanzania tourism industry