Search Engine Ranking Positions
So your business is online and you are getting a variety of emails from half way around the world (or closer to home with www.travelemarketing.com) offering you Search Engine Optimisation Services (SEO) to improve your ranking in search engines for major keywords.
A highly ranked Search Engine Ranking Position (SERP) – or in layman’s terms – what number listing you are on Google is what we all strive for with our SEO.
Let’s have a look at the SERP and how it displays:
Do a Google search for any Keywords – say “Zanzibar Hotel” or “Tanzania Safari”
the results will display in the same pattern
This is taken from the page’s title tag
This is taken from the page’s meta description — or, if the page doesn’t have one, from text found on the page. (These are both bits of information that can and should be included on every web page in your site.)
Listed below the meta description — and the easiest to recognize — is the URL of the page in question, along with its size.
Next to the URL there’s one link in particular that can help you learn how much SEO help you might need in order to go beyond just making your results look nice, and to help them rank well — the “Cached” link.
It gives us the following information:
1. The date the search engine last crawled the site – not so important but helps you to know whether new content has been seen by the search engine.
2. What information the site is showing to the search engines – choose the “text-only version” and you will see exactly how the search engine crawler saw your site. Content and Links should be relevant and all information should be showing.
A good specialist tourism SEO company will help educate your web designers on the best way for your content to be seen by the search engines. This will include emphasis of keywords so they carry the right ranking weight with search engines. All effective search engine marketing is built upon providing the best descriptions for the most relevant content. If you can provide that to your customers and build it in a way that engines can read, you’ll take away a lot of the mystery of rising both in the ranks of SERPS and in business.